Customers’ Coins balances automatically transfer to their Android device to spend on over 100,000 apps and games in the Amazon Appstore

--(BUSINESS WIRE)--Feb. 19, 2014-- (NASDAQ: AMZN)—Amazon today announced that customers in the US, and can now buy, spend and earn Amazon Coins on their Android phones and tablets. Previously available for use exclusively on Kindle Fire tablets, Amazon Coins can now be used to buy the latest apps, like Ridiculous Fishing, purchase extra lives within Candy Crush, or unlock Red’s amazing Super Roaster in Angry Birds GO directly from their Android device. Customers simply need to download the latest version of the Amazon Appstore and their existing Coins balances automatically appear. Existing Android customers can upgrade to the latest version of the Amazon Appstore on their mobile device by visiting www.amazon.com/updateappstore and new customers can download the Amazon Appstore on their mobile device by visiting www.amazon.com/getappstore.

“Since the launch of Amazon Coins, we’ve been amazed by the number of customers using Coins, as well as how many Coins they’re spending on apps and games,” said , Vice President, Amazon Appstore and Games. “Because customers can earn Coins when they buy apps in Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore.”

Customers will find that earning extra Amazon Coins is easy and fun, whether it’s by downloading specific apps or by reaching achievements within certain games. The full selection of apps where customers can earn Coins is available by visiting www.amazon.com/earncoins. Here’s what customers have to say about Amazon Coins:

“Amazon Coins are such a simple, easy idea I’m excited for the future of it. Plus with the money you save it’s a no brainer.” – Dan, Amazon Coins customer

“I bought these Coins so I don’t have a lot of little charges on my credit card. I balance every single purchase I make, so writing down a silly purchase my kids make can be annoying. I buy worth of Coins every few months and I save and I also don’t have to write down little purchases, so this is a win, win for me.” – J, Coins customer

“My daughter and I both have the Kindle Fire HD and the Coins are a great way for us to stay on a budget. At the beginning of the month we each buy our Coins for the month.” – Devon, Amazon Coins customer

“Very good deal on Coins, I got at least 1 game paid for by and my money’s worth! Love and my Kindle.” – , Amazon Coins customer

Amazon Appstore developers will continue to earn their standard 70% revenue share when customers make purchases using Amazon Coins. Expanding Amazon Coins across Android devices is the latest offering in an array of services that make the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. These capabilities include:

• The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
• In-App Purchasing on Kindle Fire, Android, Mac, PC and web-based games. This enables developers to offer their digital items in apps and games while allowing end users to simply use their accounts to make the purchase.
• Mobile Associates API for Kindle Fire and other Android devices. This enables developers to merchandise millions of physical and digital items from within their apps and games.
• Mobile Ads which helps developers monetize their apps by displaying high quality, relevant display ads from brand advertisers, including .
• HTML5/Web App Resources enables developers to distribute and sell web apps on Kindle Fire and select Android devices in nearly 200 countries across the globe.
• Appstore Developer Select improves app discovery through a broad range of marketing and economic benefits, which in turn, increases sales for developers. Benefits include enhanced merchandising in the Amazon Appstore, 500,000 mobile ad impressions, and discounts on Amazon Web Services.
• GameCircle which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across iOS and Android, including Kindle Fire, and leads to better engagement with games.
• A/B Testing enables developers to simultaneously test up to five different in-app experiences with a portion of their customers, evaluate performance, and roll out changes to everyone without having to republish their app.
• Analytics provides usage metrics on daily and monthly active devices, sessions, retention, and in-app purchase revenue. When using this service, developers can quickly assess how, for example, launch day is going or how a new feature might be affecting retention.

About

(NASDAQ:AMZN), a Fortune 500 company based in , opened on the World Wide Web in and today offers Earth’s Biggest Selection. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect financial results is included in filings with the , including its most recent Annual Report on Form 10-K and subsequent filings.

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